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<namePart>Dr. Sopiah, MM., M.Pd, Syihabudhin, SE, M.Si</namePart>
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<dateIssued>2008</dateIssued>
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<edition>Ed. 1</edition>
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<note>BAB 1 STRUKTUR DASAR BISNIS RITEL, BAB 2 PERILAKU KONSUMEN DALAM BISNIS RITEL, BAB 3 KLASIFIKASI BISNIS RITEL, BAB 4 DIFERENSIASI BISNIS RITEL, BAB 5 PERKEMBANGAN BISNIS RITEL, BAB 6 DISTRIBUSI DALAM BISNIS RITEL, BAB 7 MANAJEMEN TOKO, BAB 8 IMAGE TOKO, BAB 9 KEBIJAKAN PROMOSI BAGI PENGECER, BAB 10 MENCEGAH DAN MENANGANI SHRINKAGE, BAB 11 HAKIKAT PERUSAHAAN KECIL &#38; KEWIRAUSAHAAN, BAB 12 RISET PEMASARAN DALAM BISNIS RITEL, BAB 13 MANAJEMEN TOKO SWALAYAN, BAB 14 PROSES / SIKLUS MENJUAL</note>
<subject authority=""><topic>manajemen</topic></subject>
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