Essentials of Marketing Research

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Essentials of Marketing Research

BAB 1 MARKETING RESEARCH FOR MANAGERIAL DECISION MAKING, BAB 2 THE MARKETING RESEARCH PROCESS AND PROPOSALS, BAB 3 SECONDARY DATA, LITERATURE REVIEWS, AND HYPOTHESES, BAB 4 EXPLORATORY AND OBSERVATIONAL RESEARCH DESIGNS AND DATA COLLECTION APPROACHES, BAB 5 DESCRIPTIVE AND CASUAL RESEARCH DESIGNS, BAB 6 SAMPLING : THEORY AND METHODS, BAB 7 MEASUREMENT AND SCALING, BAB 8 DESIGNING THE QUESTIONNAIRE, BAB 9 QUALITATIVE DATA ANALYSIS, BAB 10 PREPARING DATA FOR QUANTITATIVE ANALYSIS, BAB 11 BASIC DATA ANALYSIS FOR QUANTITATIVE RESEARCH, BAB 12 EXAMINING RELATIONSHIPS IN QUANTITATIVE RESEARCH, BAB 13 COMMUNICATING MARKETING RESEARCH FINDINGS

Pernyataan Tanggungjawab

Pengarang

Joseph F. Hair - Personal Name

Edisi

Ed. 3

No. Panggil

658.83 HAI e

ISBN/ISSN

978-0-07-802881-6

Subyek

manajemen

Klasifikasi

658.83

Judul Seri

GMD

Text

Bahasa

English

Penerbit

Mc. Graw-Hill

Tahun Terbit

2015

Tempat Terbit

New York

Deskripsi Fisik

iii+414 hlm; 20x25cm

Info Detil Spesifik

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