Joseph F. Hair Primary Author mixed material bibliography New York Mc. Graw-Hill 2015 monographic Ed. 3 en English

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iii+414 hlm; 20x25cm BAB 1 MARKETING RESEARCH FOR MANAGERIAL DECISION MAKING, BAB 2 THE MARKETING RESEARCH PROCESS AND PROPOSALS, BAB 3 SECONDARY DATA, LITERATURE REVIEWS, AND HYPOTHESES, BAB 4 EXPLORATORY AND OBSERVATIONAL RESEARCH DESIGNS AND DATA COLLECTION APPROACHES, BAB 5 DESCRIPTIVE AND CASUAL RESEARCH DESIGNS, BAB 6 SAMPLING : THEORY AND METHODS, BAB 7 MEASUREMENT AND SCALING, BAB 8 DESIGNING THE QUESTIONNAIRE, BAB 9 QUALITATIVE DATA ANALYSIS, BAB 10 PREPARING DATA FOR QUANTITATIVE ANALYSIS, BAB 11 BASIC DATA ANALYSIS FOR QUANTITATIVE RESEARCH, BAB 12 EXAMINING RELATIONSHIPS IN QUANTITATIVE RESEARCH, BAB 13 COMMUNICATING MARKETING RESEARCH FINDINGS manajemen 658.839780078028816 Perpustakaan Institut Widya Pratama Pekalongan 658.83 HAI e 5824 (Rak 5) 658.83 HAI e c.1 2015 5825 (Rak 5) 658.83 HAI e c.2 2015 Essentials_of_Marketing_Research.jpg.jpg 2065 2018-07-03 13:45:12 2018-07-07 09:18:39 machine generated