Essentials of Strategic Management: The Quest for Competitive Advantage

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Essentials of Strategic Management: The Quest for Competitive Advantage

CHAPTER 1 STRATEGY, BUSINESS MODELS, AND COMPETITIVE ADVANTAGE, CHAPTER 2 CHARTING A COMPANY'S DIRECTION : VISION AND MISSION, OBJECTIVES, AND STRATEGY, CHAPTER 3 EVALUATING A COMPANY'S EXTERNAL ENVIRONMENT, CHAPTER 4 EVALUATING A COMPANY'S RESOURCES, CAPABILITIES, AND COMPETITIVENESS, CHAPTER 5 THE FIVE GENERIC COMPETITIVE STRATEGIES, CHAPTER 6 STRENGTHENING S CHOMPANY'S COMPETITIVE POSITION : STRATEGIC MOVES, TIMING, AND SCOPE OF OPERATIONS, CHAPTER 7 STRATEGIES FOR COMPETING IN INTERNATIONAL MARKETS, CHAPTER 8 CORPORATE STRATEGY : DIVERSIFICATION AND THE MULTIBUSINESS COMPANY, CHAPTER 9 ETHICS, CORPORATE SOCIAL RESPONSIBILITY, ENVIRONMENTAL SUSTAINABILITY, AND STRATEGY, CHAPTER 10 SUPERIOR STRATEGY EXECUTION-ANOTHER PATH TO COMPETITIVE ADVENTAGE

Pernyataan Tanggungjawab

Pengarang

John E. Gamble - Personal Name

Edisi

Ed. 4

No. Panggil

658.4012 GAM e

ISBN/ISSN

978-0-07-811289-8

Subyek

manajemen

Klasifikasi

658.4012

Judul Seri

GMD

Text

Bahasa

English

Penerbit

Mc. Graw-Hill

Tahun Terbit

2015

Tempat Terbit

New York

Deskripsi Fisik

v+440 hlm; 20x25cm

Info Detil Spesifik

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