Detail Cantuman Kembali
Marketing : The Core
- Bagikan:
BAB 1 CREATING CUSTOMER RELATIONSHIPS AND VALUE THROUGH MARKETING, BAB 2 DEVELOPING SUCCESSFUL MARKETING AND ORGANIZATIONAL STRATEGIES, BAB 3 UNDERSTANDING THE MARKETING ENVIRONMENT, ETHICAL BEHAVIOR, AND SOCIAL RESPONSIBILITY, BAB 4 UNDERSTANDING CONSUMER BEHAVIOR, BAB 5 UNDERSTANDING ORGANIZATIONS AS CUSTOMERS, BAB 6 UNDERSTANDING AND REACHING GLOBAL CONSUMERS AND MARKETS, BAB 7 MARKETING RESEARCH : FORM CUSTOMER INSIGHTS TO ACTIONS, BAB 8 MARKET SEGMENTATION, TARGETING, AND POSITIONING, BAB 9 DEVELOPING NEW PRODUCTS AND SERVICES, BAB 10 MANAGING SUCCESSFUL PRODUCTS, SERVICES, AND BRANDS, BAB 11 PRICING PRODUCTS AND SERVICES, BAB 12 MANAGING MARKETING CHANNELS AND SUPPLY CHAINS, BAB 13 RETAILING AND WHOLESALING, BAB 14 INTEGRATED MARKETING COMMUNICATIONS AND DIRECT MARKETING, BAB 15 ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS, BAB 16 USING SOCIAL MEDIA TO CONNECT WITH CONSUMERS, BAB 17 PERSONAL SELLING AND SALES MANAGEMENT, BAB 18 IMPLEMENTING INTERACTIVE AND MULTICHANNEL MARKETING
Roger A. Kerin - Personal Name
Ed. 5
658.8 RUD m
978-0-07-802892-2
658.8
Text
English
Mc. Graw-Hill
2013
New York
v+507 hlm; 22x27cm
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