The Core Roger A. Kerin Primary Author mixed material bibliography New York Mc. Graw-Hill 2013 monographic Ed. 5 en English

Text

v+507 hlm; 22x27cm BAB 1 CREATING CUSTOMER RELATIONSHIPS AND VALUE THROUGH MARKETING, BAB 2 DEVELOPING SUCCESSFUL MARKETING AND ORGANIZATIONAL STRATEGIES, BAB 3 UNDERSTANDING THE MARKETING ENVIRONMENT, ETHICAL BEHAVIOR, AND SOCIAL RESPONSIBILITY, BAB 4 UNDERSTANDING CONSUMER BEHAVIOR, BAB 5 UNDERSTANDING ORGANIZATIONS AS CUSTOMERS, BAB 6 UNDERSTANDING AND REACHING GLOBAL CONSUMERS AND MARKETS, BAB 7 MARKETING RESEARCH : FORM CUSTOMER INSIGHTS TO ACTIONS, BAB 8 MARKET SEGMENTATION, TARGETING, AND POSITIONING, BAB 9 DEVELOPING NEW PRODUCTS AND SERVICES, BAB 10 MANAGING SUCCESSFUL PRODUCTS, SERVICES, AND BRANDS, BAB 11 PRICING PRODUCTS AND SERVICES, BAB 12 MANAGING MARKETING CHANNELS AND SUPPLY CHAINS, BAB 13 RETAILING AND WHOLESALING, BAB 14 INTEGRATED MARKETING COMMUNICATIONS AND DIRECT MARKETING, BAB 15 ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS, BAB 16 USING SOCIAL MEDIA TO CONNECT WITH CONSUMERS, BAB 17 PERSONAL SELLING AND SALES MANAGEMENT, BAB 18 IMPLEMENTING INTERACTIVE AND MULTICHANNEL MARKETING manajemen 658.89780078028922 Perpustakaan Institut Widya Pratama Pekalongan 658.8 RUD m 5818 (Rak 5) 658.8 RUD m c.1 2013 5819 (Rak 5) 658.8 RUD m c.2 2013 Marketing_The_Core.jpg.jpg 2062 2018-07-03 13:26:20 2018-07-07 09:17:21 machine generated