Marketing

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Marketing

CHAPTER 1 WHY MARKETING MATTERS TO YOU, CHAPTER 2 STRATEGIC PLANNING FOR A SUCCESSFUL FUTURE, CHAPTER 3 ANALYZING YOUR ENVIRONMENT, CHAPTER 4 MARKETING RESEARCH, CHAPTER 5 KNOWING YOUR CUSTOMER : CONSUMER AND BUSINESS, CHAPTER 6 DEVELOPING YOUR PRODUCT, CHAPTER 7 SEGMENTING, TARGETING, AND FINDING YOUR MARKET POSITION, CHAPTER 8 PROMOTIONAL STRATEGIES, CHAPTER 9 SUPPLY CHAIN AND LOGISTICS MANAGEMENT, CHAPTER 10 PRICING FOR PROFIT AND CUSTOMER VALUE, CHAPTER 11 BUILDING SUCCESSFUL BRANDS, CHAPTER 12 MANAGING YOUR CUSTOMER RELATIONSHIPS, CHAPTER 13 SOCIAL RESPONSIBILITY AND SUSTAINABILITY, CHAPTER 14 MEASURING MARKETING PERFORMANCE

Pernyataan Tanggungjawab

Pengarang

C. Shane Hunt - Personal Name

Edisi

No. Panggil

658.8 HUN m

ISBN/ISSN

978-0-07-786109-4

Subyek

manajemen

Klasifikasi

658.8

Judul Seri

GMD

Text

Bahasa

English

Penerbit

Mc. Graw-Hill

Tahun Terbit

2015

Tempat Terbit

New York

Deskripsi Fisik

iii+454 hlm; 22x28cm

Info Detil Spesifik

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