Detail Cantuman Kembali
Marketing
- Bagikan:
BAB 1 OVERVIEW OF MARKETING, BAB 2 DEVELOPING MARKETING STRATEGIES AND A MARKETING PLAN, BAB 3 SOCIAL AND MOBILE MARKETING, BAB 4 MARKETING ETHICS, BAB 5 ANALYZING THE MARKETING ENVIRONMENT, BAB 6 CONSUMER BEHAVIOR, BAB 7 BUSINESS-TO-BUSINESS MARKETING, BAB 8 GLOBAL MARKETING, BAB 9 SEGMENTATION, TARGETING, AND POSITIONING, BAB 10 MARKETING RESEARCH, BAB 11 PRODUCT, BRANDING, AND PACKAGING DECISIONS, BAB 12 DEVELOPING NEW PRODUCTS, BAB 13 SERVICES : THE INTANGIBLE PRODUCT, BAB 14 PRICING CONCEPTS FOR ESTABLISHING VALUE, BAB 15 STRATEGIC PRICING METHODS, BAB 16 SUPPLY CHAIN AND CHANNEL MANAGEMENT, BAB 17 RETAILING AND OMNICHANNEL MARKETING, BAB 18 INTEGRATED MARKETING COMMUNICATIONS, BAB 19 ADVERTISING, PUBLIC RELATIONS, AND SALES PROMOTIONS, PERSONAL SELLING AND SALES MANAGEMENT
Dhruv Grewal - Personal Name
Ed. 5
658.8 GRE m
978-0-07-772902-8
658.8
Text
English
Mc. Graw-Hill
2016
New York
viii+679 hlm; 22x28cm
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