Dhruv Grewal Primary Author mixed material bibliography New York Mc. Graw-Hill 2016 monographic Ed. 5 en English

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viii+679 hlm; 22x28cm BAB 1 OVERVIEW OF MARKETING, BAB 2 DEVELOPING MARKETING STRATEGIES AND A MARKETING PLAN, BAB 3 SOCIAL AND MOBILE MARKETING, BAB 4 MARKETING ETHICS, BAB 5 ANALYZING THE MARKETING ENVIRONMENT, BAB 6 CONSUMER BEHAVIOR, BAB 7 BUSINESS-TO-BUSINESS MARKETING, BAB 8 GLOBAL MARKETING, BAB 9 SEGMENTATION, TARGETING, AND POSITIONING, BAB 10 MARKETING RESEARCH, BAB 11 PRODUCT, BRANDING, AND PACKAGING DECISIONS, BAB 12 DEVELOPING NEW PRODUCTS, BAB 13 SERVICES : THE INTANGIBLE PRODUCT, BAB 14 PRICING CONCEPTS FOR ESTABLISHING VALUE, BAB 15 STRATEGIC PRICING METHODS, BAB 16 SUPPLY CHAIN AND CHANNEL MANAGEMENT, BAB 17 RETAILING AND OMNICHANNEL MARKETING, BAB 18 INTEGRATED MARKETING COMMUNICATIONS, BAB 19 ADVERTISING, PUBLIC RELATIONS, AND SALES PROMOTIONS, PERSONAL SELLING AND SALES MANAGEMENT manajemen 658.89780077729028 Perpustakaan Institut Widya Pratama Pekalongan 658.8 GRE m 5812 (Rak 5) 658.8 GRE m c.1 2016 5813 (Rak 5) 658.8 GRE m c.2 2016 Marketing.jpg.jpg 2059 2018-07-03 13:04:45 2018-07-07 09:15:44 machine generated